ObjectiveBuffalo Wild Wings was looking to increase restaurant sales during the Men’s NCAA Basketball Tournament. They decided to offer a mobile and desktop version of a basketball game along with a sweepstakes. Since the company selected to create the game had expertise in application development, but not database management and sweepstakes, they needed a vendor who could create and secure the database, integrate with the game developer and create a dynamic NCAA Bracket for participants to complete, along with managing the requirements of a sweepstakes.
SolutionElser Interactive was selected to create and maintain the website, database and interactive bracket challenge, as well as conduct all of the various sweepstakes offered during the promotion. Elser Interactive Solutions created an API for the game to communicate with the database and was responsible for tracking scores and determining daily, weekly and cumulative prizes. Elser Interactive also developed and maintained geo-tracking for the employee sweepstakes, which was based on activity at the respective Buffalo Wild Wings locations throughout the United States.
ResultsBig Shot Challenge has over 25,000 registered users and over 100,000 game plays during the promotional period. The game was available via the iPhone and Android mobile devises as well as online on their corporate website. Over 300 Buffalo Wild Wings gift certificates were awarded, as was a grand prize including a trip to the NCAA Final Four Basketball Tournament. Incremental store sales increased dramatically during the six-week promotion.